The main objective of Data-Driven Marketing is to know and predict customer behavior. To achieve this, there is a need for a strategy that organizes, processes and uses the massive information on current and potential customers, with the aim of obtaining valuable insights into them.
Its objective is to understand even the smallest detail of consumer behavior in order to design more precise, results-oriented Digital Marketing actions.
We create mobile Apps and websites based on Artificial Intelligence (AI) and Machine Learning (ML), which learn from the data the user generates in different interactions, to transform and personalize the user's experience when interacting with the product or brand.
With our “Connected” Digital Signage, we turn your in-store digital signage circuit into a real-time channel capable of displaying content based on audience segmentation and personalization, thanks to Artificial Intelligence (AI) and Machine Learning (ML).
Using a propensity model to predict the stage of a customer in the buyer's journey allows the delivery of the most relevant content on the site, in an application, on a screen in the point of sale or through a Call Center.
The company elternativa Open Consulting S.L. maintains a policy of confidentiality of the data provided by its users and assumes the responsibility to protect it. This protection covers everything in relation to the collection and use of the information provided through the internet.
In this sense, elternativa Open Consulting S.L. guarantees, in the terms established in the GDPR, that the personal data provided by users will be confidential, and that the appropriate technical and organizational security measures have been adopted in its facilities and systems.
elternativa Open Consulting S.L. will be able to communicate to competent public authorities the personal data and any other information that appears in its files, through its computer systems, upon request and in accordance with the applicable legal and regulatory provisions.
In compliance with the provisions in GDPR article 13, website users will be duly informed whenever their personal data is requested to be processed, at least, of the identity of the person responsible for the treatment (elternativa Open Consulting S.L.), the purpose of such request, the legal basis, suppression and also of the rights all interested parties are entitled to, as well as any demand required by current legislation.
elternativa Open Consulting S.L. will use users' data with the purpose for which it is required and will only send product information when expressly authorized.
The concerned party can exercise his/her access rights, rectification, deletion, portability, limitation and opposition by contacting, protecciondatos@elternativa.com. Also in writing to Passeig Ferrocarrils Catalans, 117-119, 2ª Pl Desp. 13, 08940 Cornellà de LLobregat, Spain, reference “GDPR rights”.
If your rights were not taken care of, you can contact the SDPA (Spanish Data Protection Agency).
In accordance with article 13 of the GDPR, we inform you that the personal data provided by you in the form will be processed in order to manage, in the broadest sense, your request or request.
The personal data object of treatment will be those that can be included in any of the following categories: identifying data (name, surname, etc.), professional data (company, position, telephone, etc.).
The legal basis of the treatment is the commercial relationship. The personal data will be kept until the relationship or management of your request is finished.
All this unless you expressly consent to receive commercial information, expressly accepting the advertising policy.
The interested party can exercise their rights of access, rectification, deletion, portability, limitation and opposition by contacting, protecciondatos@elternativa.com, or in writing to Passeig Ferrocarrils Catalans, 117-119, 2ª Pl Desp. 13, 08940 Cornellà de LLobregat, Spain, reference “GDPR rights”.
This section includes information regarding the general conditions of access and use of the website www.elternativa.com, which must be known by the user, for the purposes provided in Spanish Law 34/2002, of July 11, on Services of the Society of Information and Electronic Commerce.
Holder: elternativa Open Consulting S.L.
CIF: B65244337
Registered address: Calle de la Font 66, 08759 Vallirana, BARCELONA (SPAIN)
email: contacto@elternativa.com
Telephone: 902 58 55 64
Registered in the C.R. of Barcelona T.41695, F.211, SHEET B 393808, INS. 1
Access to this website is the sole responsibility of users and it is assumed that they know and accept the legal notice, the conditions and the terms of use in it. Access to the services offered through the website www.elternativa.com is free and does not require prior subscription or user registration, except to enter the intranet area which will require the company to issue a name and password
If the user does not agree with the content of these general browsing conditions, he or she must leave the website and will not be able to access it or benefit from the services offered. The user guarantees to be over 14 years of age, as well as the veracity and authenticity of the information, if any, communicated and accepts the responsibility of keeping this information updated. Connections to other websites that may exist, as well as the use that the user may make of them, are subject to these general conditions and any specific conditions that may require the aforementioned websites. Any use other than that authorized is expressly prohibited.
Likewise, including but not limited to, and in no way limiting or excluding, the user undertakes not to introduce, transmit, or disseminate: contents of a racist, xenophobic or pornographic nature, in defense of terrorism or that violate Human Rights Human; contents that promote criminal, denigrating, defamatory, violent acts or in general, contrary to the law, morality, good customs and public order.
Information or content that violates fundamental rights and public liberties recognized both constitutionally and in international treaties.
Information or content that violates intellectual and industrial property rights (including, but not limited to, patents, trademarks and copyright), belonging to elternativa or third parties.
Unauthorized or unsolicited advertising, spam, chain emails, pyramid structures, etc.
Data programs (viruses and malware — malicious software—) that are likely to cause damage to the computer systems of the access provider, its suppliers or third-party internet users.
elternativa can modify, at any time it deems appropriate, the configuration of this website, the conditions of service and its content, as well as delete, limit or suspend them temporarily or permanently, or prevent access to it. If circumstances allow, the company will try to inform the user of such changes with a publication on the website.
elternativa cannot control the utilization of the website www.elternativa.com and its contents by users. For this reason, the company is not responsible for damages of any nature that may arise from illegal, incorrect use, inadequate or partial and/or of the user's breach of these conditions of access and use, as well as any other condition that may be found on this website with respect to any of its services, without prejudice, in any case, of the legal actions applicable to elternativa.
elternativa cannot guarantee neither the permanent availability and continuity regarding the operation of the website nor the information, content, software, materials or products on it.
This way, any liability for damages of any kind that may arise from the lack of availability or continuity of the operation of the website, its services and the use that users may make of it is excluded.
In any case, elternativa will make every effort to maintain the continued availability of this website.
Likewise, elternativa is not responsible for possible errors or security deficiencies that may occur due to the use of a browser with an outdated or unsafe version by the user, as well as the activation on the user's device of password conservation or identification codes registered in the browser, or of damages, errors or inaccuracies that may arise from misuse or operation.
The user accepts that the website has been created and developed in good faith by elternativa, with information from internal and external sources, which is offered in its current state to users, although it may include inaccuracies or errors. For this reason, the user exonerates elternativa from any responsibility in relation to the reliability, usefulness or false expectations that the website may cause during web browsing.
In the event that the user caused any type of damage to third parties, this user is solely responsible for it. Likewise, the user will be responsible for the expenses, costs and, if applicable, compensation that may arise from legal proceedings motivated by the breach of the provisions of these conditions and applicable regulations.
All the contents of the website (including, but without limitation, databases, images, drawings, graphics, text files, maps, frames, banners, software and its various source codes, audio and video), as well as the website itself as a visual presentation, are the property of elternativa, or its content providers, which have, in the latter case, been licensed or assigned by them, and are protected by national and international intellectual and industrial property regulations. The compilation (understood as the compilation, design, arrangement and assembly) of all website content is the exclusive property of elternativa. All software utilized in the use and development of the website is the property of elternativa or from its software providers, and it is protected by national and international industrial and intellectual property laws.
Users are forbidden to carry out the following acts, including but not limited to, both with respect to the website and its contents, without the prior written authorization of elternativa and of the holders of the intellectual property rights or other property of the contents:
Nevertheless, the user can freely view the website and its contents and download them for personal and non-commercial use, without being able to extend it to third parties or entities, whether for free or for onerous title.
The brands, signs, distinctive signs or logos that appear on the website are owned by elternativa or have been licensed or assigned by their owner and are duly registered or in the process of registration. The unauthorized or improper use of these elements is an infringement of the industrial property rights of elternativa or other third party owners.
elternativa ensures that the contents of this website are not pornographic, xenophobic, discriminatory, racist, defamatory or promote violence. Also, the company does its best to avoid any circumstance that may be harmful to users.
In the event that any user or a third party considers that there are facts or circumstances that reveal the illegal nature of the use of any content and/or the performance of any activity on the web pages included or accessible on this website and, in particular, of the violation of industrial or intellectual property rights, or other rights, he or she must send elternativa a notification with the following information:
The company elternativa Open Consulting S.L. maintains a policy of confidentiality of the data provided by its users and assumes the responsibility to protect it. This protection covers everything in relation to the collection and use of the information provided through the internet.
In this sense, elternativa Open Consulting S.L. guarantees, in the terms established in the GDPR, that the personal data provided by users will be confidential, and that the appropriate technical and organizational security measures have been adopted in its facilities and systems.
elternativa Open Consulting S.L. will be able to communicate to competent public authorities the personal data and any other information that appears in its files, through its computer systems, upon request and in accordance with the applicable legal and regulatory provisions.
In compliance with the provisions in GDPR article 13, website users will be duly informed whenever their personal data is requested to be processed, at least, of the identity of the person responsible for the treatment (elternativa Open Consulting S.L.), the purpose of such request, the legal basis, supression and also of the rights all interested parties are entitled to, as well as any demand required by current legislation.
elternativa Open Consulting S.L. will use users' data with the purpose for which it is required and will only send product information when expressly authorized.
The concerned party can exercise his or her access rights, rectification, deletion, portability, limitation and opposition by contacting protecciondatos@elternativa.com. Also in writing to Passeig Ferrocarrils Catalans, 117-119, 2ª Pl Desp. 13, 08940 Cornellà de LLobregat, Spain, reference “GDPR rights”. If your rights are not taken care of, you can contact the SDPA (Spanish Data Protection Agency).
In accordance with GDPR article 13, we inform you that the personal data you provide when filling the form will be processed in order to manage, in the broadest sense, your request.
The personal data object to processing will be that that can be included in any of the following categories: identifying data (name, last name, etc.), professional data (company, position, telephone number, etc.).
The legal basis of the processing is the commercial relationship. The personal data will be kept until the relationship or the process of your request ends. Unless you expressly consent to receive commercial information, expressly accepting the advertising policy.
The concerned party can exercise his or her access rights, rectification, deletion, portability, limitation and opposition by contacting protecciondatos@elternativa.com. Also in writing to Passeig Ferrocarrils Catalans, 117-119, 2ª Pl Desp. 13, 08940 Cornellà de LLobregat, Spain, reference “GDPR rights”. If your rights are not taken care of, you can contact the SDPA (Spanish Data Protection Agency).
You can see our advertising policy at the following link: https://www.elternativa.com/politica-publicidad/
The company elternativa Open Consulting S.L., maintains a policy of confidentiality of the data provided by its users and assumes the responsibility to protect it. This protection covers everything in relation to the collection and use of the information provided through the internet.
In this sense, elternativa Open Consulting S.L. guarantees, in the terms established in the GDPR, that the personal data provided by users will be confidential, and that the appropriate technical and organizational security measures have been adopted in its facilities and systems.
elternativa Open Consulting S.L. will be able to communicate to the competent public authorities the personal data and any other information that appears in its files, through its computer systems, upon request and in accordance with the applicable legal and regulatory provisions.
In compliance with the provisions in GDPR article 13, website users will be duly informed whenever their personal data is requested to be processed, at least, of the identity of the person responsible for the treatment (elternativa Open Consulting S.L.), the purpose of such request, the legal basis, suppression and of the rights all interested parties are entitled to, as well as any demand required by current legislation.
elternativa Open Consulting S.L. will use users' data with the purpose for which it is required and will only send product information when expressly authorized.
The concerned party can exercise his or her access rights, rectification, deletion, portability, limitation and opposition by contacting protecciondatos@elternativa.com. Also in writing to Passeig Ferrocarrils Catalans, 117-119, 2ª Pl Desp. 13, 08940 Cornellà de LLobregat, Spain, reference “GDPR rights”. If your rights are not taken care of, you can contact the SDPA (Spanish Data Protection Agency).
The website www.elternativa.com uses cookies. You can see our cookie policy at the following link: Cookies .
The website has NOT included links to other websites of entities outside elternativa.
Users are strictly forbidden to make alterations that may affect the contents of this website, such as links and the like.
Also prohibited are links to this website from other web pages, or other sources, contrary to law, morality, public order or that violate the good name or image of elternativa or any of its distinctive signs.
Links to any of the pages of this website that do not contravene the aforementioned prohibitions must comply with the following:
The general conditions of this legal notice and of any other contractual text on this website are regulated by the provisions in Spanish legislation.
Any controversy arising from the access and use of this website and its contents and services, as well as the interpretation and compliance with these general conditions and any other contractual text of this website, the parties involved, expressly waiving any other jurisdiction that may apply to them, expressly submit themselves to the courts and tribunals of the city of Barcelona (Spain).
elternativa
This website uses its own and third-party cookies in order to improve the services provided on it by analyzing browsing habits, advertising in order to manage advertising on this website and to offer behavioral advertising. If you continue browsing, we understand that you accept their use.
For the purposes of this policy, “continue browsing” means clicking on any button, checkbox or link on the website; download any content or scroll.
A cookie is a file that is downloaded onto the User's computer when accessing certain websites, such as this one.
Cookies allow websites, among other things, to store and retrieve information about the User's browsing habits or those of his or her computer. They can be used to recognize the user depending on the information it contains and the way the computer is used.
Analysis cookies: They are those that, well treated by Talent Clue or by third parties, quantify the number of users and thus perform the measurement and statistical analysis of their website use. For this, your website browsing is analyzed in order to improve the offer of content, products or services displayed on it.
Advertising cookies: They are those that allow the management, in the most efficient way possible, of the advertising spaces that, where appropriate, the editor has included in a web page, application or platform from which the requested service is provided based on criteria such as the edited content or the frequency in which the ads are displayed.
Behavioral advertising cookies: Are those that allow the management, in the most efficient way possible, of the advertising spaces that, where appropriate, the editor has included on a web page, application or platform from which the requested service is provided. These cookies store information on user behavior obtained through the continuous observation of his or her browsing habits, allowing a specific profile to be developed to display advertising based on it.
Specifically, this website uses:
The User can allow, block or delete the cookies installed on his or her computer by configuring the options of the browser installed on the computer.
If the User does not want his or her data to be collected with Google Analytics, they can install a disabling plugin for browsers.
More info: if the User does not want his or her data to be collected with Google Tag Manager, a disabling plugin for browsers can be installed.
More info: if the User does not want his or her data to be collected with Visual Website Optimizer, a disabling plugin for browsers can be installed.
More info: if the User does not want his or her data to be collected with SumoMe, a disabling plugin for browsers can be installed.
More info: if the User does not want his or her data to be collected with GA Audiences, a disabling plugin for browsers can be installed.
More info: if the User does not want his or her data to be collected with Intercom, a disabling plugin for browsers can be installed.
More info: if the User does not want his or her data to be collected with Hubspot Forms, a disabling plugin for browsers can be installed.
More info: if the User does not want his or her data to be collected with DoubleClick, a disabling plugin for browsers can be installed.
More info: the fact of blocking the installation of the analysis cookies described in this policy does not prevent the effective use of the website by the User.